What surprised Su Youli was that he actually saw Uncle Da Mo. The little guy, held by his big brother, curved his eyes and reached out his little hand to pat Uncle Da Mo’s shoulder. That such a warm little dumpling still remembered him moved Da Mo deeply. Only during their conversation did Shen Yan learn that Da Mo was ALLE’s specially invited photographer.
Taking advantage of the costume change, Shen Yan held the little guy and asked Da Mo if he could take a couple of photos of the two brothers, not to be released, just for themselves. Da Mo happily agreed and took several photos of them. By noon, the little guy had fallen asleep on his big brother’s shoulder. When he woke up, Brother Qiqi and Brother Lele had already changed back into their own clothes.
The commercial aired three days later. Because of the Du Ze incident, ALLE’s reputation had plummeted continuously. If not for considering the quality of the advertisement, the person in charge would have wanted to release it the very night filming ended. The previous failure made ALLE go all out in promoting this commercial and its spokespeople.
On the day the commercial aired, ALLE’s product sales skyrocketed. This endorsement came out of nowhere. Fans and netizens had no idea that ALLE’s new spokespeople were actually Pei Xu and Hua Zhao. The series product spokespeople were the Mi brothers.
Everyone shouted: Loyal viewers of “Little Feet Big Adventure” are ecstatic!!! The little guy waiting in front of the screen was full of anticipation. Shen Lin held a little one in a milky-white fuzzy pajama in his arms, lounging on the sofa, tapping open the tablet…
“Holy shit.”
The little guy looked up and saw his big brother rush over and smack his second brother on the back of the head.
Shen Lin smiled guiltily and lowered his head to warn the little guy in his arms: “Don’t copy what I say, got it? Forget it, forget it quickly.”
The little guy tilted his head, wondering why. Mom and Dad said he was very smart. He remembered lots of things after hearing them just once. To show off his smart little brain, the little guy copied what his second brother had just done, sitting up with a serious expression.
He said loudly and clearly: “Holy shit.”
Shen Lin: “…”
Shen Yan: “…”
The little guy was used to seeing his second brother getting beaten until he howled at home. After quietly putting in a good word for his second brother, the little guy was drawn to the commercial on the tablet. In the video, Pei Qiqi wore a denim vest with pockets and zippers, paired with a white long-sleeved T-shirt. On the bottom, he wore loose light blue jeans and black-and-white sneakers, looking casual and energetic.
ALLE’s product range was rich. Clothing, footwear, home and travel items, children’s products, and so on. As the brand spokesperson, Pei Qiqi in the commercial wore the brand’s flagship items from head to toe.
“These shoes are pretty cool,” Shen Yan looked down at the adorable Youyou, wanting to give him a different style too. “How about Big Brother buys you a pair like Brother Qiqi’s?”
The little guy raised his hand: “Yes!”
But when he clicked in, he found they were sold out. The little guy looked at the grey screen on his brother’s phone, his eyes turning.
“It’s okay, we’ll pick another pair.”
Shen Yan scrolled a few times and selected another black-and-white pair.
…Also sold out.
?
What the hell?
What was wrong with this brand? The commercial was out, but the products weren’t?
Shen Lin ran past them. “Is it possible that they sold out as soon as they launched? Brother, your hands are too slow!”
Shen Yan: “…”
The little guy in his arms: “(** ).”
In the end, Shen Yan still got the pair Pei Qiqi wore through connections and put them on the little guy when he went to kindergarten on Monday. The two little ones wearing the same new shoes became the focus of all the children as soon as they entered the class. Pei Qiqi also got what he wanted, hearing the little guy’s boasting.
“Brother Qiqi filmed lots of commercials and earned lots and lots of money.”
“Yes, Brother Qiqi is a super handsome boy.”
“Brother Qiqi, you’re so amazing.”
Pei Qiqi’s heart felt wrapped in honey, sweet and happy. ALLE changed spokespeople and won a comeback battle. Netizens said the brand should kowtow to Qiqi and the others. Near the end of the year, during the peak consumption period, ALLE took advantage of the popularity to cooperate with major shopping malls, including Beicheng’s landmark shopping mall.
The mall’s exterior was a glass curtain wall, shining day and night in the city. The interior was also magnificent. The tall atrium was grand, with crystal chandeliers hanging above. The greeters at the entrance were busy receiving several wealthy ladies in haute couture and precious jewelry. Entering the atrium, they instinctively looked up. A children’s commercial was playing on the huge screen. The little model in the ad immediately caught their attention.
“This kid is so good-looking.” A curly-haired woman’s lips curved unconsciously.
The other ladies with her looked up at her words, and upon seeing the little boy with superior features on the big screen, they immediately agreed.
“This face is unreal. Which company’s child model is he? How come I’ve never seen him before?”
The topic before entering had been what jewelry to buy today, which rare leather bag to get. After seeing the ALLE commercial, the topic shifted entirely to the little child model in the ad.
“I know him. His name is Pei Xu. This kid even appeared on a variety show my husband invested in.”
As she spoke, she took out her phone and searched “Little Feet Big Adventure” in front of everyone. What came up were fan-edited videos, short and punchy, showcasing the best parts of the show. The wealthy ladies present all had children and didn’t usually watch variety shows. After being recommended this edited video, they all downloaded the video app and saved it.
“This commercial is really well made. Mainly, the model is good-looking. An ordinary domestic brand looks like high-end luxury children’s clothing on him.”
“I have to take a picture and send it to my husband. I think my son would look handsome in this too.”
“Hey, Fang Qin, why aren’t you saying anything?”
The woman speaking had just ordered the same down vest from the commercial. But the pre-sale was fifteen days, and she was clearly impatient. She immediately called her assistant, telling her to find a way to get one in stock. Standing at the outermost edge, the woman with exquisite makeup and a diamond-quilted bag on her arm seemed unable to focus her eyes. She just stared blankly ahead. The moment her wrist was touched, cold sweat poured down the woman’s body, and her scalp tingled.
“I… I didn’t, I wasn’t not talking.” Her trembling voice drew glances from the others.
The two ladies in the middle exchanged a look, their eyes unable to hide their disdain. The commercial looped. Beside Pei Xu appeared a tall female model. Everyone was immersed in the commercial’s quality, but only Fang Qin noticed that after this woman appeared, Pei Xu was noticeably more relaxed. Body language didn’t lie.
Then she saw her cold, wooden, unlikable biological son reveal a bright smile she had never seen before, shyly tilting his face up to kiss the female model’s cheek. The bright red lipstick couldn’t hide her suddenly pale lips. She stood still, guessing who that female model was.
“Fang Qin?”
A wealthy lady noticed Fang Qin had fallen behind and called back.
“Don’t call her. Let’s walk faster. I don’t want to shop with her.”
The group looked back and walked away in their high heels.
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